An Animal Rights/Vegan Activists' Strategies Article used with permission from All-Creatures.org

Victoria Moran discusses the difference between loving animals and hating cruelty and shares approaches one might take to encourage veganism in someone else, whether they are a self-professed animal lover or not.

Loving Animals, Hating Cruelty. Meeting in the Middle?
From Victoria Moran, CompassionConsortium.org
December 2022

Photo from Canva

It was the early 1980s. I was active in the local animal rights group in Kansas City, mostly comprised of women my mother's age. One of these, Hazel, was fond of saying that her participation was not because she loved animals but because she hated cruelty. That sounded so strange to me, because I love animals. Always have. All of them. Their appeal is boundless. Stories of animal valor and intelligence never cease to intrigue me. No species is beyond cuteness. And if you walk past me with your baby in a carriage and your dog on a leash, I'll gush over the dog. It's not that the baby isn't really great; it's just that my eyes, and my heart, are drawn to your firstborn, the one with four legs who's having to adjust to being a sibling. ("And please, God," I'm praying as I learned to do in childhood, "May this being be seen as an elder sibling and not, heaven forbid, 'just the dog'").

However, the older I get and the longer I spend in the world of animal rights and Veganism, I find myself becoming more like Hazel. I hate cruelty. I hate it with everything that's in me. Cruelty to animals mostly because, well, I love them, and they're so innocent, but cruelty also to humans, cruelty to rivers and trees, even. It feels personal, almost as if it's being done to me. Maybe I'm just getting sensitive in my dotage, or I've been sufficiently indoctrinated with yoga philosophy to take "We're all one" seriously, literally, viscerally. I just know that I have more passion these days for ending the cruelty than indulging the love. Sure, it would be cool to see the Mountain Gorillas in Rwanda, or the blue-footed boobies in the Galapagos, and since our dog, Forbes, passed away last summer I want another dog more even than tight triceps or Vegan collagen that really works. But if not having a dog meant ending some of the cruelty, I'd live without a dog. I'd live without a roof.

This emphasis feels right, but it can impede my effectiveness when working with animal lovers. When I'm asked about Veganism by someone who has never given animals much thought, a person who doesn't live with a dog or cat or keep an eye out for orphaned wildlife, I am patient and understanding. I'm frankly a bit in awe that they've broached the subject and I want to go easy on them. But when someone "loves animals" but eats them—and in some cases may go on a carriage horse ride in New York or take the grandkids to SeaWorld—I have to work on the patient-and-understanding piece. I'm tempted to say, "Wake up, for heaven's sake! Can you see you're being a hypocrite?"

I'm not that bad, but my approach with animal lovers is tougher than it is with civilians. I feel they ought to "know better" the way some teachers I remember put more pressure on the kids deemed to have potential. A more effective tactic would probably be, "This person has an open heart. They're doing good. They're sharing love. They just have a ways to go, as do we all." Better, definitely. But not easy. Sometimes these techniques help:

• Take the person to a farmed animal sanctuary. Since they already "love animals," getting the Vegan message in the presence of the relevant animals doesn't always guarantee a home run, but if I were a betting person, this is the strategy I'd put money on.


• Treat every animal lover as if they're already Vegan, even if they insist that they aren't. Ways to do this are to gift them with Vegan treats and snacks, take them to Vegan restaurants, invite them to Vegan (or hardcore animal rights) events.


• Support their efforts for animals, whether they're fostering homeless pets or volunteering at the Wild Bird Fund. Sometimes animal people who haven't yet opened up to Veganism find us elitist. It seems that we overlook their work and their efforts. If we can help out in some way, it carries weight.


• Share your animal-loving proclivities. This puts you both on the same side. It establishes camaraderie.

And when I'm talking with that civilian, someone who doesn't have particular affection for animals but is curious about Veganism, I downplay my personal enthusiasm for the furred, the feathered, and the fishes. If I sense that health or environment is a better hook with a certain individual than is ethical Veganism, I'm quite willing to go with that. Because the animal who is not eaten is the most direct beneficiary of anyone's choosing a Vegan meal or, ideally, a Vegan life, people who stop eating them for any reason are part of ending suffering and slaughter.

Here are some of the tactics I use:

• I bring up my favorite quotation. It comes from the Jain saint, Mahavira: "To every creature, their own life is very dear." That sums it up. Some human—or most humans—may consider some creature's life fully lacking in value; but to that creature, it's a whole different—I can't help myself here—animal.


• I take a page from Dr. Sailesh Rao's playbook: he asks people, "Would you ever be cruel to an animal without cause?" Unless you're talking to a psychopath, the answer is going to be "Of course not." This establishes that the person in question has a Vegan soul. There's just an education gap.


• I ask them questions. 'How did you like the Vegan sushi place? ... How did your kids react to the Vegan burritos? ... Have you watched that cool video on YouTube called Dave? It's only 12 minutes and so cool!'


• I answer the questions they ask, not the ones I want them to ask. Example: "How have you kept weight off for so long?" Oh my gosh, the key word there is long. I've talked about that for 38 years and written two-and-a-third books on the subject. I'd rather talk about something current. I'd rather talk about the animals. But talking about what the other person wants to talk about could actually change things for some animals.

At the end of the day, it's probably the love that will win out. There's a tale (tall, probably) that Mother Teresa was asked to participate in an anti-war march and she said no, but to get back to her if they were planning a march that was for peace. As I talk with people, and listen to them, and move through my life, I have to remember that I am for the animals. With others who love them and with those who hate cruelty, we are making strides.

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Posted on All-Creatures.org: March 19, 2025
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