Animal Rights/Vegan Activists' Strategies Articles

What is We The Free WTF?

From We The Free WTF
February 2023

Our WTF community is founded on deeply rooted values, robust data and analytics tools, a desire to serve and support others, and a passion for innovation and design. We welcome anyone who wishes to defend animals and shares our values of kindness, fairness, nonviolence, and respect toward others.

We The Free (WTF) is a global community focused on defending animals through street and online advocacy. We focus on positive and inclusive community-building alongside data and analytics to effectively expose violence against animals and cultivate a vegan world.

We The Free is an ongoing labour of love and was built over the span of approximately twelve months with input from over 1,100 animal rights activists. Through the Animal Rights Activist Survey, the global community shared what it needed to better help animals, and so we built it. We The Free team members and volunteers include experienced animal rights activists with different professional skills who support activists from around the world.

Our community is founded on deeply rooted values, robust data and analytics tools, a desire to serve and support others, and a passion for innovation and design. We welcome anyone who wishes to defend animals and shares our values of kindness, fairness, nonviolence, and respect toward others.

Our mission

• We recognize that animals are sentient individuals and so we defend them.
• We focus on positive and inclusive community-building in order to create a resilient network of like-minded people.
• We expose the animal agriculture industry in order to end the exploitation of farmed animals and cultivate a vegan world.

What is MyStats?

MyStats is an online tool that allows activists to see how many people they have inspired to watch documentaries like Dominion, The Game Changers, Seaspiracy, to take a vegan challenge, to request a vegan mentor, and even to go vegan.

We surveyed over 1,100 animal rights activists to understand what tools would best support their advocacy. The number one request was a method of monitoring our effectiveness in order to make informed decisions about our strategy and future efforts. So, we created MyStats.

 

Visit We The Free for more information and how to participate.

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