Newsletter - Animal Writes sm
15 August 1999 Issue

Profit From a Company Who Supports Animals Rights!

IMPERIAL GINSENG PRODUCTS LTD., market leader in the $3 Billion (!) and growing, ginseng market announced on July 27th that it has never experimented on animals nor used animal products in its own consumer product line, nor will it ever use animals in research, AND it OPPOSES ALL ANIMAL TESTING and research for consumer products.

Strong words from a new "friend" of the animal rights movement! The announcement hit the PR Newswire around the world and has been met with great satisfaction from this unsolicited statement of support.

As a movement, we have never had enough corporate friends. We need them and we need to support them, both as being consumers of their products and becoming owners. We as a movement should become shareholders in IMPERIAL GINSENG, which trades in the NASD Bulletin Board under the symbol "IGPFF" (In Canada, under the Vancouver Stock Exchange as "IGP"). This is an opportunity for us to influence corporate policy. Right now, "IGPFF" is trading just above $1 per share and historically trades up to the $5 per share level and above! Why buy AOL or DELL at $100 and wait for them to go to $300? The answer is obvious ...

Every time a company appears, who is on our side, and whose economics fit our investment strategy, we should take the opportunity to become owners of that company. We have had friends like John Paul Mitchell Systems, Tom's of Maine, Aveda, Freeman Organics, The Body Shop, and others who have supported both our beliefs and supported us economically. We have the opportunity to exercise economic influence on the marketplace. Research and social screening has been performed on numerous companies, but most appropriate are the companies who actually support us and the animals. IMPERIAL has announced similar positive policies in regards to the environment and non-discriminatory hiring practices.

IMPERIAL GINSENG has stated that while producing health-oriented products, that they believe that part of their mission is to help to harness economic power to create a socially just and environmentally sustainable society, which does not infringe on the rights of ANY of its members - INCLUDING ANIMALS! We applaud this bold approach! We support all companies who take this approach and especially publicly-traded companies whose stocks we can buy and in which we can become part-owners. Hopefully, more companies will follow this example!!!

IMPERIAL GINSENG PRODUCTS LTD., NASD Symbol "IGPFF," if you have any questions, consult your broker or financial planner for this company and insist that they provide you with more such opportunities in companies who support animal rights.

Research provided by Robert P. Selden/Environmental Equities Organization, Inc.
(EEO) - (310) 273-9988 via Fax (310) 278-9009 or email [email protected]

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