Newsletter - Animal Writes sm
20 October 1999

By [email protected]

I have never seen so many "Got Milk?" billboards around town and so many milk ads on television as I have lately. The Dairy Industry appears to be conducting an increased campaign to convince the public that milk is an important part of our diets. Could this be a last ditch effort to imprint in the gullible minds of Americans the lie that milk builds strong bones before they are forced to stop saying this?

False Advertising

The Physicians Committee for Responsible Medicine (PCRM), PETA (People for the Ethical Treatment of Animals), the Anti-Dairy Coalition and a number of other groups have challenged the USDA and the Federal Trade Commission that it is false advertising to say that milk can improve bone density or in any way help prevent or alleviate osteoporosis. Studies throughout this decade have proven that an increase in calcium consumption doesn't help build bone strength. The excess protein of a meat or dairy based diet is the principle cause of calcium loss in our bodies. A twelve year study at Harvard University of 75,000 women found that those who got their calcium from milk actually broke more bones than those who followed a vegetarian diet. The consumption of acidic animal proteins, such as are found in dairy products, cause calcium to be leeched from bones to balance the general pH of the body. The countries of the world with the highest rates of dairy consumption also have the highest rates of osteoporosis.

Think about our Federal Government supporting the dairy industry with the school milk programs. Think about our children taking in recombinant bovine growth hormone, bacteria, excess protein, saturated fats and cholesterol.


If you are into Animal Rights, think about the dairy cows in factory farms, think about how the veal industry is a direct offshoot of the dairy industry. Dairy cows are impregnated over and over again to keep them producing milk and the calves are made into veal.


Take a look at the Dairy Industry Ads. They know they are misleading the public and they are careful to tread the fine line between misrepresentation and outright lies.

Calcium Builds Bones. Milk has Calcium. (They don't explain the excess animal protein factor)

Want Strong Bones? Got Milk? ( They don't say Milk builds strong bones). A few years ago the Dairy Industry was forced to stop saying "Milk, it Does a Body Good" because most of the African Americans and Asian Americans and Hispanic Americans are lactose intolerant. Let's force them to tell the rest of the truth. Milk, it Does Nobody Good.

Behold the Power of Cheesy Ad Campaigns!

There are numerous substitutes for dairy including many soy and rice milks and Tofutti Better Than Cream Cheese (six great flavors), Tofutti Sour Supreme ( tastes just like sour cream) Soymage Cheese, Vegan Rella cheese, frozen Rice Dream and other products, seek them.......

The No Milk Page
The NOTMILK Homepage! (MILK is a bad-news substance!)
Physicians Committee for Responsible Medicine

Go on to What Is A Cat? What Is A Dog?
Return to 20 October 1999 Issue
Return to Newsletters

** Fair Use Notice**
This document may contain copyrighted material, use of which has not been specifically authorized by the copyright owners. I believe that this not-for-profit, educational use on the Web constitutes a fair use of the copyrighted material (as provided for in section 107 of the US Copyright Law). If you wish to use this copyrighted material for purposes of your own that go beyond fair use, you must obtain permission from the copyright owner.

Home Page




Your comments and inquiries are welcome

This site is hosted and maintained by:
The Mary T. and Frank L. Hoffman Family Foundation
Thank you for visiting

Since date.gif (991 bytes)