First Rule: Power is not only what you have but what the
enemy thinks you have.
Second Rule: Never go outside the experience of your
people.
Third Rule: Whenever possible go outside the experience
of the enemy.
Fourth Rule: Make the enemy live up to their own book of
rules.
Fifth Rule: Ridicule is man's most potent weapon.
Sixth Rule: A good tactic is one that your people enjoy.
Seventh Rule: A tactic that drags on too long becomes a
drag.
Eighth Rule: Keep the pressure on.
Ninth Rule: The threat is usually more terrifying than
the thing itself.
Tenth Rule: The major premise for tactics is the
development of operations that will maintain a constant pressure upon
the opposition.
Eleventh Rule: If you push a negative hard and deep
enough it will break through into its counterside.
Twelfth Rule: The price of a successful attack is a
constructive alternative.
Thirteenth Rule: Pick the target, freeze it, personalize
it and polarize it.
Saul D. Alinksy
Source: [email protected]
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