First Rule: Power is not only what you have but what the
enemy thinks you have.
Second Rule: Never go outside the experience of your
Third Rule: Whenever possible go outside the experience
of the enemy.
Fourth Rule: Make the enemy live up to their own book of
Fifth Rule: Ridicule is man's most potent weapon.
Sixth Rule: A good tactic is one that your people enjoy.
Seventh Rule: A tactic that drags on too long becomes a
Eighth Rule: Keep the pressure on.
Ninth Rule: The threat is usually more terrifying than
the thing itself.
Tenth Rule: The major premise for tactics is the
development of operations that will maintain a constant pressure upon
Eleventh Rule: If you push a negative hard and deep
enough it will break through into its counterside.
Twelfth Rule: The price of a successful attack is a
Thirteenth Rule: Pick the target, freeze it, personalize
it and polarize it.
Saul D. Alinksy
Go on to Hunting
Return to 24 October 1999
Return to Newsletters
** Fair Use Notice**
This document may contain copyrighted material, use of which has not been
specifically authorized by the copyright owners. I believe that this
not-for-profit, educational use on the Web constitutes a fair use of the
copyrighted material (as provided for in section 107 of the US Copyright
Law). If you wish to use this copyrighted material for purposes of your
own that go beyond fair use, you must obtain permission from the copyright