The Animals' Agenda is a bimonthly news magazine
dedicated to informing people about animal rights and cruelty-free
living for the purpose of inspiring action for animals. The Animals'
Agenda is committed to serving -- and fostering cooperation among -- a
combined audience of animal advocates, interested individuals, and the
entire animal rights movement. The Animals' Agenda is published by The
Animal Rights Network Inc., an IRS 501(c)(3) federal tax-exempt,
not-for-profit organization founded in 1979.
Movement Unity and Professionalism
The Animals' Agenda encourages individuals to act for
animals at the level which is most effective for them and to support
those organizations, and their programs and activities, which they
believe to be the most effective for advancing animal rights. The
Animals' Agenda is committed to fostering cooperation among individuals
and organizations in the animal rights movement by seeking to represent
as wide a spectrum as possible of animal rights perspectives without
resorting to gratuitous criticism of individuals or organizations.
Accordingly, The Animals' Agenda will not accept ads from individuals,
organizations, or any other entities which are critical of another.
The Animals' Agenda does not want to support the use of
products which derive from animals or products which reinforce the use
of materials from animals. The Animals' Agenda realizes, however, that
as increasing numbers of companies take the "cruelty-free" pledge, the
process of producing consumer products free from animal exploitation and
animal ingredients continues to develop rapidly. The policy, therefore,
regarding product purity must be practical. The Animals' Agenda is a
major medium for those manufacturers who wish to sell to consumers who
care about animals. The Animals' Agenda plays an important role in
encouraging these new companies and established businesses toward vegan
(totally animal-free) manufacturing goals. Accordingly, The Animals'
Agenda may accept advertising from manufacturers who are making good
faith, well-paced efforts toward these goals. The Animals' Agenda will
assess these efforts based on the manufacturer's responses to criticisms
and suggestions put forth by animal advocates and the magazine's
readers. The Animals' Agenda declines to advertise products that
obviously reinforce or derive from cruelty and exploitation; i.e., we
will not accept advertising for any product containing meat or
slaughterhouse by-products, nor ads that directly or indirectly promote
dairy or egg products. Vegetarian products that contain minute portions
of these derivatives, but offer unique alternatives to animal-based
products, will be analyzed on a case-by-case basis.
OUR AGENDA IS TO . . .
* Educate about the human-animal relationship
* Promote an end to the exploitation and suffering of
animals, while respecting human interests
* Promote a vegetarian or vegan cruelty-free lifestyle
to benefit humans and animals
* Encourage activism at any level of effort
* Foster cooperation in the animal advocacy movement and
offer the widest range of perspectives
* Promote products, services, and methods that benefit
OUR READERS . . . are progressive individuals who care
deeply about animals and the environment. They are business
professionals, mostly women, who do much of their shopping for food and
personal care items in health food stores. Because of concerns for
animals, our readers seek vegetarian and vegan food products, apparel,
and personal care items that do not rely on animal ingredients or
testing. They are also active supporters of environmental and animal
protection campaigns and organizations.
WE OWN OUR MARKET. Really? Says who?
"The Animals' Agenda is our number one source for
advertising. For the past seven years, we have counted on this magazine
to bring us a constant and loyal customer base."
-Greg Bracken, Owner, Wild Wear
"When the Doris Day Animal League needs to reach a broad
cross-section of those concerned with animal protection, we always turn
first to The Animals' Agenda. This is a publication with a loyal
following that not only reads, but acts."
-Holly Hazard, Executive Director, Doris Day Animal
"Our students use this magazine more than any other to
argue for animal rights."
-Lincoln Memorial University Library
NEED MORE CONVINCING?
The nation's two leading animal rights magazines, The
Animals' Agenda and The Animals' Voice Magazine, have combined paws and
claws under the aegis of The Animals' Agenda. Now your advertising
reaches even more people!
Advertising in the Animals' Agenda can help you:
* Promote campaigns for animal rights
* Sell humane products
* Attract customers/members to you business or
* Educate concerned persons about current issues and
events (including conferences, seminars, and training)
* Enhance fundraising efforts to support your activities
The Animals' Agenda does not accept ads for products or
services that promote the exploitation of animals. Products must be
vegan, meaning vegetarian, but also excluding animal-derived products
such as dairy, honey, and of course, fur and feather.
The Animals' Agenda provides advertisers with a
readership approaching 66,000, with a circulation of 22,000 including
subscriptions and newsstand sales. More than 1,000 copies go to high
school, college, and public libraries.
All ads must be pre-paid. No agency discounts. A 10%
discount is available for not-for-profit organizations. Frequency
discounts will be given for pre-paid ads inserted in consecutive issues.
Only one discount applies for each insertion.
The Animals' Agenda is published bi-monthly. Insertion
orders are due seven weeks before the issue date and may not be canceled
after that date, with finalized materials due one week later. Examples:
Orders for March/April issue are due January 11.
All advertising is accepted subject to the editor's
approval upon determination that materials are in keeping with the
philosophy and standards of The Animals' Agenda.
THE ANIMALS' AGENDA READERSHIP BASE
* College and High School
* Grassroots Organizations
* National Groups
* Caring, Interested People
* Environmentally Concerned Citizens
* Local Humane Societies
* ANIMAL RIGHTS SUPPORTERS
For more information:
1301 S. Baylis Street, Suite 325
P.O. Box 25881
Baltimore, MD 21224
TEL: (410) 675-4566 FAX: (410) 675-0066
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