This summer, the Animal Protection Institute (API) and
the Performing Animal Welfare Society (PAWS) are sponsoring anti-circus
billboards throughout California, including 30 billboards in the Los
Angeles area. API has ordered additional ads to make available to local
activists elsewhere in the country.
Those interested in obtaining a billboard should contact
their local outdoor advertising company and ask to speak or meet with
the person handling nonprofit accounts. We suggest that you first
request a billboard for no cost. If this is not possible, offer to pay
for the labor to install the ad (about $150) or to arrange for the
installation yourself. The final option is to pay the company's
nonprofit rate for the ad space and installation (anywhere from $300 to
$600).
The ad is full-color and "30 sheet" size (nonvinyl). It
includes a photo of 3 chained elephants with the text: "The Cruelest
Show on Earth; Say NO to Animal Circuses." Before committing, the
advertising company will want to view the artwork which API will either
mail or email to them.
The billboards will be available by mid-May and must be
installed before September 1. Billboard space is typically reserved by
the month, and to use the ad to best effect, it should be timed to go up
approximately 3 weeks before a circus arrives to perform.
To reserve a billboard, send a message to Dena Jones of
API at <djones@gvn.net>. We can send
the ad by email for viewing, if desired. Requests will be honored on a
first-come, first-served basis. Limit 3 billboards per city.
Source: Dena Jones <djones@gvn.net>
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