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26 April 2000 Issue
Circus Billboards Available

This summer, the Animal Protection Institute (API) and the Performing Animal Welfare Society (PAWS) are sponsoring anti-circus billboards throughout California, including 30 billboards in the Los Angeles area. API has ordered additional ads to make available to local activists elsewhere in the country.

Those interested in obtaining a billboard should contact their local outdoor advertising company and ask to speak or meet with the person handling nonprofit accounts. We suggest that you first request a billboard for no cost. If this is not possible, offer to pay for the labor to install the ad (about $150) or to arrange for the installation yourself. The final option is to pay the company's nonprofit rate for the ad space and installation (anywhere from $300 to $600).

The ad is full-color and "30 sheet" size (nonvinyl). It includes a photo of 3 chained elephants with the text: "The Cruelest Show on Earth; Say NO to Animal Circuses." Before committing, the advertising company will want to view the artwork which API will either mail or email to them.

The billboards will be available by mid-May and must be installed before September 1. Billboard space is typically reserved by the month, and to use the ad to best effect, it should be timed to go up approximately 3 weeks before a circus arrives to perform.

To reserve a billboard, send a message to Dena Jones of API at <djones@gvn.net>. We can send the ad by email for viewing, if desired. Requests will be honored on a first-come, first-served basis. Limit 3 billboards per city.

Source: Dena Jones <djones@gvn.net>

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