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10 May 2000 Issue
New Fast Food Veggie Chain

FORT LAUDERDALE, Fla., April 25 -- Health Express USA, the country's first fast-food restaurant franchise to feature gourmet health food, said today its employees are flipping veggie burgers and pouring organic carrot juice as fast as possible as sales at its first store have exceeded the company's expectations in just the first two weeks of operations.

The company said health-hungry customers have flocked to the company's new flagship store, Healthy Bites Grill. "We're amazed at the amount of business we did in our first two weeks of operations," said Doug Baker, CEO of Health Express USA. "It proves consumers want food that's not only fast but healthy."

In addition, the company was recently featured in "Chain Leader Magazine," a restaurant industry publication published for executives of multi-unit restaurant companies. Health Bites is described in the "first look" section of the magazine. Featured in "Chain Leader's" April issue, the article is titled "Vegetable Kingdom, Healthy Bites brings good-for-you fast food to Florida." The feature focuses on Healthy Bites, "Gourmet Healthy Fast Food" and on its expansion plans for the year 2001.

D'Alonzo commented on the article, pointing out that "Chain Leader" typically selects the companies it features based upon the potential a company has to expand its concept. "We're pleased that such a prestigious publication chose HEXS to be the focus of its 'first look' section. It's an indication of our growth potential and of the excitement generated by the concept," D'Alonzo added.

Healthy Bites Grill's award-winning Executive Chef David Maltrotti was also interviewed by "Vegetarian Times" for an article scheduled to be published this summer in addition to "Foodservicecentral.com," an online publication.

Healthy Bites Grill offers healthy and organic food in a fast-food format, including both a drive-through and an eat-in facility. Its menu includes such fare as grilled Portobello mushroom sandwiches, cholesterol-free vegetarian Caesar salads, Oriental Harusame salads and a variety of other alternatives prepared without adding fat, artificial flavorings, pesticides, antibiotics and other substances found in many of today's food production processes.

For more information on Healthy Bites Grill or Health Express USA,

call 800-575-4144, or visit the company's web site: www.hexs.com

Source: Farm Animal Reform Movement (FARM) <farm@farmusa.org>

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