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28 May 2000 Issue

5-A-Day Across the USA (tm) Cross-Country Tour
Source: Donate Brown, DBrown@5aday.COM

Wilmington, Delaware - The journey is about to begin. The stage is set for the Produce for Better Health Foundation's 5-A-Day Across the USA (tm) cross-country tour, which kicks off May 18 in Salinas, California, and concludes June 2 in Washington, DC. The many special events and activities along the way will encourage consumers to pledge to eat daily 5 or more servings of fruits and vegetables to improve their health.

With stops in 24 cities and a route of 6,100 miles, this third 5-A-Day Across the USA(tm) will certainly be the biggest yet. Following the kick-off event in Salinas, the Foundation will make the following stops:

* May 18 in Livermore, California.;
* May 19 in Pleasanton, California;
* May 20 in Bentonville, Arkansas;
* May 21 in Millington and Memphis, Tennessee;
* May 22 in Dallas, Texas;
* May 23 in Phoenix, Arizona;
* May 24 in Salt Lake City and West Jordan, Utah;
* May 25 in Lenexa, Kansas, and Des Moines, Iowa;
* May 26 in Eden Prairie and Minneapolis, Minnesota, and Brookfield (near Milwaukee), Wisconsin.;
* May 27 in Park Ridge (near Chicago), Ill., and Indianapolis, Indiana;
* May 30 in Lexington, Kentucky, and Cincinnati, Ohio;
* May 31 in Cincinnati;
* June 1 in Boston and Pembroke, Massachusetts, Wilmington, Delaware; and altimore, Maryland;
* and June 2 in Washington, DC.

In these locations, the Foundation will visit retailers, produce company headquarters, state capitols, a newspaper, magazine editors, corporate headquarters, state health departments, a Naval base, a bank, and the nation's capitol.

To liven up each event, the Foundation's "Produce Man" costumed character will encourage consumers to sign a pledge card to "Take the 5 A Day Challenge" to eat 5 A Day each day for an entire year. Consumers can sign a huge pledge card, which will be displayed at each stop. Governors and mayors will sign pledge cards and issue proclamations.

The kick-off event at Salinas High School will feature the "World's Largest Tossed Spinach Salad." Premier Farms donated a majority of the product for the event. The California Department of Health Services is encouraging local elementary schools to gather more than 10,000 pledges from individuals promising to take the 5-A-Day pledge.

The finale will take place at the Rayburn Office foyer and Capitol building in Washington, DC, where government officials will learn about 5-A-Day at a special reception. The Foundation is coordinating the event with help from the Florida Fruit & Vegetable Association, United Fresh Fruit and Vegetable Association, U.S. Apple Association, and Western Growers Association. On the Capitol steps, the Foundation will display the many banners featuring signatures from consumers nationwide who pledged to eat 5 A Day.

This is the Foundation's third 5-A-Day Across the USA (tm) tour. The Inaugural 5-A-Day Across the USA (tm) tour took place May 20-27, 1999. The 1,500-mile route from Orlando, Florida, to New York, brought the 5-A-Day message to residents in 17 cities along the East Coast. The West Coast tour took place August 27-Sept. 4, 1999 along an 1,800-mile route reaching 14 cities from Seattle, Washington, to Los Angeles, California.

For more information on 5 A Day Across the USA(tm), contact the Foundation at 302-235-2329; fax to 302-235-5555 or check out the 5 A Day Across the USA(tm) pages on the Foundation's website at http://www.5aday.com.

The Produce for Better Health Foundation is the catalyst for creating a healthier America through increased consumption of fruits and vegetables. The Foundation is a nonprofit organization which, in cooperation with the National Cancer Institute, sponsors the national 5 A Day -- for Better Health program.

Produce for Better Health Foundation
RELEASED: May 15, 2000
CONTACT: ROBB ENRIGHT (302-235-ADAY, ext. 18; Fax: 302-235-5555 )
5301 Limestone Road
Suite 101
Wilmington, DE 19808-1249
http://www.5aday.com

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