Newsletter - Animal Writes sm
3 September 2000 Issue

New "Got Milk?" Billboards
by Robert Cohen, [email protected]

PETA's billboards parodying the popular "Got Milk?" campaign went up Wednesday in Wisconsin with a picture of New York Mayor Rudolph Giuliani wearing a milk mustache and asking, "Got prostate cancer?"

PETA's controversial ad has drawn criticism, but perhaps this time, they were NOT strong enough.

Hundreds of studies have identified a hormone manufactured by the human body as the KEY factor in the growth of prostate cancer. That hormone is called insulin-like growth factor-I (IGF-I). This powerful cellular growth accelerator is identical in cows and humans. Eat pizza with mozzarella or Parmesan on pasta, ice cream or yogurt, and you deliver this powerful hormone to your body.

SCIENCE magazine was started by Thomas Edison in the late 1880's. This prestigious journal is read by over 500,000 scientists every week. On January 23rd, 1998 (vol. 279. p. 563), IGF-I was called the key factor in prostate cancer.

There are forty-three thousand species of mammals, and hundreds of millions of different proteins in nature, and only one hormone in the entire animal kingdom is an exact match between two species. That hormone is IGF-I.

The latest scientific confirmation was published in the July issue of the British Journal of Cancer (p 95-97, Volume 83, Number 1, July 2000). Researchers at the Imperial Cancer Research Institute in Oxford found that a diet without meat or dairy products could reduce the risk of contracting prostate cancer. The authors cite earlier studies suggesting that high levels of IGF-I play a key role in causing prostate cancer. Vegetarians have lower levels of IGF-I than meat eaters, and vegans have lower levels of IGF-I than vegetarians.

Prostate cancer is a killer, and Mayor Giuliani's cancer is shared by millions of Americans. The dairy industry recently selected New York Yankee manager Joe Torre as a model for a milk mustache ad. Giuliani is a New York Yankee fan, and often appears with Joe. These two "heros" of New York share a common disease and should share a common therapy:

Robert Cohen
Executive Director
Dairy Education Board
1-888-NOT-MILK (668-6455)

Go on to Group Criticizes Campaign Featuring 'Thermy,' a Cartoon
Thermometer, for Trivializing Risks of Meat Consumption
submitted by Physicians Committee for Responsible Medicine

Return to 3 September 2000 Issue
Return to Newsletters

** Fair Use Notice**
This document may contain copyrighted material, use of which has not been specifically authorized by the copyright owners. I believe that this not-for-profit, educational use on the Web constitutes a fair use of the copyrighted material (as provided for in section 107 of the US Copyright Law). If you wish to use this copyrighted material for purposes of your own that go beyond fair use, you must obtain permission from the copyright owner.

Home Page




Your comments and inquiries are welcome

This site is hosted and maintained by:
The Mary T. and Frank L. Hoffman Family Foundation
Thank you for visiting

Since date.gif (991 bytes)