Newsletter - Animal Writes sm
25 October 2000

From Fera ([email protected]

Sedona, Arizona -- Models with Conscience (MWC), an international group of fashion models dedicated to promoting cruelty-free products, announces its newly-updated website: The site features profiles of MWC members, the group's mission statement, suggestions for humane living, tributes to some species MWC strives to help, links to other animal-friendly sites, and more. Updates to the site include: profiles of new MWC members Cheryl, Esther, Serena, Andreas and Matthew (Profiles section), names of additional publications in which MWC has been featured - most recently, "Harper's Bazaar Japan" (Feedback section), news of the group's founder participating in the 14th Annual Genesis Awards (News section), a heartwarming tribute to dogs and cows (Animals section), and links to two additional animal protection charities (Lynx section).

MWC founder Heather Chase relates, "I am delighted with the updated site, reflecting the growth of our unique organization. The goal of the site and MWC as a whole is to demonstrate how we all can enhance our natural radiance while remaining true to our conscience and being kind to animals. I hope the updated site will inspire people from all walks of life to embrace this goal as well."

MWC has members throughout the US and UK - women and men of various ages, sizes, nationalities and looks, all of whom share an extraordinary combination of radiance and kindness. Chase, 28, explains, "Models with Conscience is introducing a revolutionary paradigm in modeling -- one based not on greed and ego, but rather, on compassion and heart." In addition to promoting cruelty-free items, most members also donate time or money to animal charities.

Several photos on the MWC website were made at animal shelters or sanctuaries and feature models wearing cruelty-free products, such as non-animal tested cosmetics, faux fur coats, faux leather shoes, faux ivory jewelry, etc. The directors of MWC are applying for a modeling agency license and currently do not charge membership fees to affiliated models or commission fees to clients. For more information, visit the updated MWC site:

Contact: Heather Chase, [email protected]
Address: P.O. Box 1790, Sedona, AZ 86339 USA

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