Animal Writes
7 February 2001 Issue
Petland Campaign Needs Your Help

from: [email protected] 

In Defense of Animals (IDA) would like to ask for your help with our national campaign against Petland, the nation's largest pet store chain, and a major retailer of puppies, kittens, and other small animals such as rabbits and guinea pigs and birds.

As many of you know, pet stores acquire their puppies from "puppy mills," literal factories where breeding dogs live their entire lives cramped in filthy cages. While millions of forgotten dogs, and other animals, are killed in our nation's shelters, the unfortunate dogs in puppy mills are forced to produce
litter after litter until they die. Even though our nation's shelters are overflowing with unwanted animals -- an amazing twenty-five percent of whom are purebred dogs -- puppy mills continue to generate millions of dollars for the unscrupulous pet industry.

In an effort to break this tide of misery and death, IDA is targeting Petland, the nation's largest pet store chain. IDA has documented shipments of puppies to Petland stores -- they operate an amazing 123 stores in the U.S. and 57 more foreign outlets -- from large Midwestern puppy mill breeders and dealers. Do-Bo-Tri Kennels, a supplier to Petland, recently surrendered over 140 puppies to authorities in Nashville, TN after the puppies had been left unattended overnight inside a vehicle with no air-conditioning. Charges against the driver were eventually dropped after the dealer agreed to relinquish custody of the puppies. Additionally, Do-Bo-Tri Kennels has been repeatedly been charged with violations of the Animal Welfare Act.

IDA's Petland boycott is a comprehensive assault on the commercial pet production and distribution industry. Although Petland is specifically targeted by our campaign, we are supporting demonstrations at any pet store that sells animals. Our educational materials highlight the plight of breeding animals in the mills as well as the millions of dogs and cats who are killed in pounds and shelters annually.

For those of you with a Petland store in your locale, we are asking you and your group, or even you and one other person, to do some educating outside Petland to inform the public about the cruelty behind the windows at Petland.

Leafleting/Tabling outside Petland -- weekly, alternate weeks or monthly -- IDA will provide you with Petland-specific leaflets free of charge.

Protests -- suggested one per month or as frequently as is possible. We have Petland posters and general puppy mill/pet shop posters. We encourage you to alert the media for these protests and we can assist you with your own press release or we can send it out from our national office. Photos that you take as well as any news clippings will be put on our website.

Gather petition signatures -- Our petition can be used at each local Petland (they are each franchises and can make their own regulations) to ask them to stop selling all animals. (Already the Petland store in Cheyenne, WY sells no animals, only supplies.) The petition will be on our website or can be emailed or snail-mailed to you.

Monitor the store -- If you observe poor conditions in the store, keep notes, possibly take photos, and send them our way. Also collect names and numbers of people who have experiences dealing with Petland with regard to sick animals whom they have purchased etc.

Later this year, IDA will be organizing a Nationwide Day of Action Against Petland. It will be all the more effective if as many Petland stores as possible have been targeted with leafleting and protests beforehand, so we really need your help.

Please visit our Petland page of our website for complete info on the Petland campaign and our puppy mill page of our website

for info on puppy mills. 

We also encourage you to thank the Cheyenne, WY store that doesn't sell any animals: Contact: Matt Puentes, Petland, Cheyenne Plaza Shopping Center, 3769 E. Lincoln Way, Cheyenne, WY 82001. (307) 638-6027.


1. To receive literature, posters, etc. email [email protected] and she will send it to you.
2. Questions/comments and to let us know of your involvement, on any level, email [email protected] (Joyce Friedman) or [email protected] (Marshall Smith) and we will get right back to you.

THANK YOU for making a difference for all animals!

Joyce Friedman
In Defense of Animals 

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