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29 April 2001 Issue
VegTv.com

Source - BHGazette@aol.com 

A new streaming video network has just launched on the Internet. It offers a groundbreaking development in America's health movement. After 2 years in development, VegTv.com formally debuts with a series of videos that show Americans how to switch to a healthier, plant-based diet.

With Mad Cow disease making the covers of national magazines and with obesity, heart disease and stroke taking a growing toll on America's health, VegTv.com offers a smart alternative.

VegTv.com founder, Jane Velez-Mitchell, an Emmy award-winning Los Angeles television news anchor, has applied her two decades of TV news experience to teaching Americans how to switch to plant-based foods.

VegTv.com produces video recipes featuring America's top soy cookbook authors:

-- Marie Oser, author of "Soy of Cooking" and "More Soy of Cooking";
-- Patricia Greenberg, author of "The Joy of Soy"; and
-- Akasha Richmond, celebrity chef and caterer, author of "The Art of Tofu."

A growing number of health-food companies, like Mori-Nu Tofu, are working with VegTv.com to establish a video presence on the Internet. VegTv Correspondents fan out across the country, profiling America's top vegetarian restaurants and health-oriented events, like the recent World Health Expo 2001 at the Anaheim Convention Center and L.A.'s Genesis Awards.

VegTv.com has gathered a group of like-minded professionals from the television, Internet and health-food industries to form an Internet Video Production House that develops video demonstrations of healthy, plant-based, cruelty-free, environmentally friendly products.

VegTv.com has formed a strategic partnership with the high-traffic movie site Movieflix.com, which syndicates all of VegTv's content under its "health" category. VegTv.com is also in the process of syndicating its content to other sites. VegTv.com is featured on Vegsource.com, rated by Media
Metrix as the most visited vegetarian site on the World Wide Web, with millions of unique visitors.

VegTv.com also sponsors national health campaigns. VegTv.com is producing a video for the SoyHappy.org Campaign to get veggie dogs into America's baseball stadiums, a video that will be distributed to stadiums across the country.

VegTv.com profiles the growing number of celebrities who've switched to a plant-based diet, from author and intellectual Gloria Steinem to actors like Dennis Weaver, Alicia Silverstone and James Cromwell.

VegTv.com President Jane Velez-Mitchell and Marketing Director Marie Oser are available for interviews.

NOTE: Multimedia assets relating to this story will be available for journalists to download beginning today at www.newstream.com and at www.businesswire.com 

NOTE: A Photo is available at URL:
http://www.businesswire.com/cgi-bin/photo.cgi?pw.041001/bb9 

CONTACT:
VegTv.Com
Marie Oser, 805/446-2908
Marie@VegTv.com 

Jane Velez-Mitchell, 310/210-6696
Jane@VegTv.com
Fax: 310/823-9321

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