Animal Writes
29 April 2001 Issue

Source - 

A new streaming video network has just launched on the Internet. It offers a groundbreaking development in America's health movement. After 2 years in development, formally debuts with a series of videos that show Americans how to switch to a healthier, plant-based diet.

With Mad Cow disease making the covers of national magazines and with obesity, heart disease and stroke taking a growing toll on America's health, offers a smart alternative. founder, Jane Velez-Mitchell, an Emmy award-winning Los Angeles television news anchor, has applied her two decades of TV news experience to teaching Americans how to switch to plant-based foods. produces video recipes featuring America's top soy cookbook authors:

-- Marie Oser, author of "Soy of Cooking" and "More Soy of Cooking";
-- Patricia Greenberg, author of "The Joy of Soy"; and
-- Akasha Richmond, celebrity chef and caterer, author of "The Art of Tofu."

A growing number of health-food companies, like Mori-Nu Tofu, are working with to establish a video presence on the Internet. VegTv Correspondents fan out across the country, profiling America's top vegetarian restaurants and health-oriented events, like the recent World Health Expo 2001 at the Anaheim Convention Center and L.A.'s Genesis Awards. has gathered a group of like-minded professionals from the television, Internet and health-food industries to form an Internet Video Production House that develops video demonstrations of healthy, plant-based, cruelty-free, environmentally friendly products. has formed a strategic partnership with the high-traffic movie site, which syndicates all of VegTv's content under its "health" category. is also in the process of syndicating its content to other sites. is featured on, rated by Media
Metrix as the most visited vegetarian site on the World Wide Web, with millions of unique visitors. also sponsors national health campaigns. is producing a video for the Campaign to get veggie dogs into America's baseball stadiums, a video that will be distributed to stadiums across the country. profiles the growing number of celebrities who've switched to a plant-based diet, from author and intellectual Gloria Steinem to actors like Dennis Weaver, Alicia Silverstone and James Cromwell. President Jane Velez-Mitchell and Marketing Director Marie Oser are available for interviews.

NOTE: Multimedia assets relating to this story will be available for journalists to download beginning today at and at 

NOTE: A Photo is available at URL: 

Marie Oser, 805/446-2908 

Jane Velez-Mitchell, 310/210-6696
Fax: 310/823-9321

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