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25 November 2001 Issue
Graphic Spay/Neuter Commercials Air in L.A.

from Gary Yourofsky
ADAPTT Founder/President
www.adaptt.org
810-405-5067
dogmaday@aol.com 


The LA-based nonprofit organization Animals Anonymous has agreed to sponsor the first two rounds of spay/neuter TV ads in LA.

On Thursday, November 22, three SPANISH TV stations in LA will air the powerful ads. Of course, these ads were done in Spanish. KWHY-channel 22, Telemundo-channel 52 and K???-channel 62 will run more than 100 of the 30-second ads over a three week period.

The commercials show dogs being executed in shelters and urge people to spay or neuter their companion animals, never buy animals from breeders or pet shops and adopt their next friend from a shelter.

The brand new undercover footage is tough to watch but necessary in order to rouse the conscience of the community.

Here is the text of the ad:

"You're about to witness the killing of a perfectly healthy puppy.

Every year, US shelters execute 10 million perfectly healthy puppies, kittens, dogs and cats simply because nobody wants them.

But you can stop this killing in three easy ways:

Have a vet spay or neuter your dog or cat today. Never buy an animal from a breeder or a pet shop. And adopt your next dog or cat from a local shelter.

Financial assistance is available.

Go to this web site or call us today."

In exchange for Animals Anonymous' sponsorship, their Web site and phone number appear at the end of the ad. It is www.spay4LA.com and 1-800-spay-4-LA.

If any group or person wants to sponsor a round of ads, each package costs a minimum of $10,000. Yes, there is an English version of this commercial and - like the ADAPTT circus, fur and vivisection ads - it is generic so any group can use them. All we have to do is change the Web site and phone number.

ADAPTT wrote and produced the spot while Animal Defense League-LA (www.animaldefense.com) paid for the video production costs and helped us convince the stations to air the truth for a change.

Go on to The Thanksgiving Turkey Reprieve
Return to 25 November 2001 Issue
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