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From  Issue
21 April 2002
Dreams, Reality, and Burger King

By Alex Hershaft of Farm - farm@farmusa.org 

Once upon a time, in our wildest dreams, we may have pictured victory as an array of slaughterhouses and fast food chains lying in smoldering ruins, or at the very least, undergoing bankruptcy proceedings, with organic health food stores and vegan fast food chains taking over the food retailing business.

Well, guess what, folks. It’s wake-up time.

As a welcome reality check, Burger King, the evil transnational corporate giant, has handed us a beautiful present for this year’s Meatout observance: a real veggie burger. Not just in a dozen avant-garde outlets in Greenwich Village, but in all 8,300 outlets throughout America.

To be sure, the burger will not pass the muster of the vegan police: the patty is truly vegan, but it’s grilled with the bloody ones, the mayo contains egg whites, and the bun is tainted with ‘butter flavor.’ Moreover, BK is still the evil transnational corporate giant.

But, you know what? The thousands of cows who won’t suffer and die to make those patties are delighted. And so am I.

The Burger King veggie burger is one of the nicest things that has happened to farmed animals in decades. One of the nicest things that we can do for these wretched animals is to promote this product to all our friends and supporters.

You can be sure that all the other fast food chains are waiting to see how this product does. If it succeeds, it will prevent the suffering and death of millions. But, if it fails, it will set us back substantially. We absolutely can not afford to let that happen.

Go on to Certainly My Heart Is Defective: It Breaks Too Easily
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