By Alex Hershaft of Farm -
Once upon a time, in our wildest dreams, we may have
pictured victory as an array of slaughterhouses and fast food chains
lying in smoldering ruins, or at the very least, undergoing bankruptcy
proceedings, with organic health food stores and vegan fast food chains
taking over the food retailing business.
Well, guess what, folks. It’s wake-up time.
As a welcome reality check, Burger King, the evil
transnational corporate giant, has handed us a beautiful present for
this year’s Meatout observance: a real veggie burger. Not just in a
dozen avant-garde outlets in Greenwich Village, but in all 8,300 outlets
To be sure, the burger will not pass the muster of the
vegan police: the patty is truly vegan, but it’s grilled with the bloody
ones, the mayo contains egg whites, and the bun is tainted with ‘butter
flavor.’ Moreover, BK is still the evil transnational corporate giant.
But, you know what? The thousands of cows who won’t
suffer and die to make those patties are delighted. And so am I.
The Burger King veggie burger is one of the nicest
things that has happened to farmed animals in decades. One of the nicest
things that we can do for these wretched animals is to promote this
product to all our friends and supporters.
You can be sure that all the other fast food chains are
waiting to see how this product does. If it succeeds, it will prevent
the suffering and death of millions. But, if it fails, it will set us
back substantially. We absolutely can not afford to let that happen.
Go on to Certainly My
Heart Is Defective: It Breaks Too Easily
Return to 21 April 2002 Issue
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