By Kimberly Locke - KMBWolf@aol.com
As many of you remember, I recently wrote an article
about an experimental project I undertook in 2002. I've received many,
many letters asking what Macy's response was to this experiment.
After mailing and emailing the same article you read, I
finally got an email back. Here it is, unedited and uncut, for your
Dear Kimberly Locke,
Thank you for your recent e-mail. We appreciate you
taking the time to contact us.
We have received your recent communication regarding the
sale of fur in our stores, and want to thank you for taking time to
share your views with us on this very sensitive and emotional topic.
We respect your views, and those of the many others who
decline to buy fur products or to shop in stores that sell them.
Clearly, such decisions made by individual consumers function as an
effective barometer for determining what will and will not be offered
for sale in a free and open marketplace.
As retailers, our role is that of a buying agent for the
American consumer. It is the consumer who ultimately will determine
whether fur will continue to be a viable product in the American retail
marketplace. If no one wants to buy, retailers will not sell it. Right
now, this is not the case.
Unfortunately, while many people share your opinions
about fur, and buy only faux furs, which we also sell, many others do
not, and they too, are our customers. It is our belief that censorship
of legitimate market offerings by the retailers would subvert a role
that properly is the consumer's in a free market process.
I hope you can appreciate our position on this subject,
even though it may differ from your own. Nonetheless, I appreciate
having this opportunity to respond, and thank you again for taking the
time to write to us.
If you have any further questions, please e-mail us at
firstname.lastname@example.org or call us at 1-800-289-6229. Our office hours are
Monday through Saturday 9:00 AM to 12:00 AM EST and Sunday 11:00 AM to
10:00 PM EST.
Kelesia J Bomar
Internet Customer Service
Pretty much the same response as the letter that sparked
Therefore, I am starting a new campaign. I am
encouraging all of you to save ALL your receipts from ALL your purchases
from non-fur-selling stores that you could have bought at
Macy's--clothes, jewelry, etc. At the end of the year send copies of the
Mr. James Gray, President and CEO
151 W. 34th Street
New York, NY 10001
Let's show them how much money they are losing from
those of us boycotting Macy's for their determination to sell fur.
Together, we can show Macy's that our dollars are being spent elsewhere,
only because they sell fur.
They could have had yielded $1,000 in profits from me in 2002. Show them
how much they could have had from you in 2003.
Go on to Job
Return to 26 January 2003 Issue
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