The National Dairy Council is launching a massive PR
campaign called "3-A-Day" to promote consumption of dairy products (see
www.3aday.org). Unlike their "milk mustache" and other PR campaigns,
this one is also likely to cause confusion with the National Cancer
Institute's highly successful "5 A Day" and thereby reduce consumption
of vegetables and fruits.
The Produce for Better Health Foundation, which runs the
"5 A Day" campaign, is acutely aware of this and has undertaken a
diplomatic effort to get the NDC to desist. We offered our help, but
were asked to hold off to give diplomacy a chance. The effort has been
unsuccessful, ads for the "3-A-Day" campaign have already appeared in
national magazines, and a major PR launch is scheduled for March 3.
The PBHF has now requested our help, and we plan to
comply. Specifically, we are launching a major media campaign and a
letter-writing campaign to supermarkets asking that they not participate
in the "3-A-Day" campaign.
If anyone is interested in participating or offering
ideas for combating this fraudulent campaign, please contact FARM at
farm@farmusa.org
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