Animal Writes
From 16 February 2003 Issue

Dairy Council's "3-A-Day" Fraud

The National Dairy Council is launching a massive PR campaign called "3-A-Day" to promote consumption of dairy products (see Unlike their "milk mustache" and other PR campaigns, this one is also likely to cause confusion with the National Cancer Institute's highly successful "5 A Day" and thereby reduce consumption of vegetables and fruits.

The Produce for Better Health Foundation, which runs the "5 A Day" campaign, is acutely aware of this and has undertaken a diplomatic effort to get the NDC to desist. We offered our help, but were asked to hold off to give diplomacy a chance. The effort has been unsuccessful, ads for the "3-A-Day" campaign have already appeared in national magazines, and a major PR launch is scheduled for March 3.

The PBHF has now requested our help, and we plan to comply. Specifically, we are launching a major media campaign and a letter-writing campaign to supermarkets asking that they not participate in the "3-A-Day" campaign.

If anyone is interested in participating or offering ideas for combating this fraudulent campaign, please contact FARM at [email protected] 

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