November 1, 2003: Chicago animal-advocacy nonprofit
Protecting Animals, USA (PAUSA) secured 88 spots for their commercial,
"Behind Closed Doors," to air in Chicago and suburban markets.
The commercial was created and aired originally by Ohio
animal-advocacy groups. In Ohio, it generated an overwhelming response,
including thousands of requests for "Vegetarian Starter Kits," that the
Chicago nonprofit PAUSA could not resist.
"Many people are interested in adopting a sustainable,
plant-based diet. They just need information on how to do it," says
PAUSA campaign director Danielle Marino.
The last shot of the commercial asks viewers to consider
vegetarianism and to visit
www.ProtectingAnimals.org, where they can order a free "Vegetarian
Starter Kit," a magazine explaining the benefits of a vegetarian diet to
one's health, the environment, and farm animals, all carefully
referenced. The magazine also includes recipes and frequently asked
questions about vegetarianism.
The commercial will run November 1st - 30th on Animal
Planet, MTV, and VH1.
Contact: Danielle Marino - Campaign Director, PAUSA
Protecting Animals, USA is a nonprofit, 501(c)3
animal-advocacy organization based in Chicago, IL. We strive to
peacefully advocate for the welfare of non-human animals through
outreach, education, and active campaigning. We focus on farmed animal
issues and promoting a vegetarian diet to reduce their suffering.
P.O. Box 25097
Chicago, IL 60625
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