Animal Writes
From 28 September 2003 Issue

Chicago Nonprofit
Secures Vegetarian Commercial on Chicago TV

November 1, 2003: Chicago animal-advocacy nonprofit Protecting Animals, USA (PAUSA) secured 88 spots for their commercial, "Behind Closed Doors," to air in Chicago and suburban markets.

The commercial was created and aired originally by Ohio animal-advocacy groups. In Ohio, it generated an overwhelming response, including thousands of requests for "Vegetarian Starter Kits," that the Chicago nonprofit PAUSA could not resist.

"Many people are interested in adopting a sustainable, plant-based diet. They just need information on how to do it," says PAUSA campaign director Danielle Marino.

The last shot of the commercial asks viewers to consider vegetarianism and to visit, where they can order a free "Vegetarian Starter Kit," a magazine explaining the benefits of a vegetarian diet to one's health, the environment, and farm animals, all carefully referenced. The magazine also includes recipes and frequently asked questions about vegetarianism.

The commercial will run November 1st - 30th on Animal Planet, MTV, and VH1.

Contact: Danielle Marino - Campaign Director, PAUSA
(773) 463-2317

Protecting Animals, USA is a nonprofit, 501(c)3 animal-advocacy organization based in Chicago, IL. We strive to peacefully advocate for the welfare of non-human animals through outreach, education, and active campaigning. We focus on farmed animal issues and promoting a vegetarian diet to reduce their suffering. 

P.O. Box 25097
Chicago, IL 60625

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