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From 23 January 2005 Issue

Every Nine Seconds

Greetings from the authors of "One at a Time: A Week in an American Animal Shelter." We hope this note finds you well.

This weekend, we launched a new outreach and education effort, called the "Every Nine Seconds Campaign" (an animal is euthanized in a shelter every 9 seconds).

In this campaign, we're asking members of the public to log on to our website (www.EveryNineSeconds.org) and tell us about an animal who has touched their life. In honor of that animal, we will donate a copy of our book to their local shelter, to help in their efforts to educate their community. Our goal is to donate copies of the book to 1,000 animal shelters across the country.

We've brought on a professional publicist that does nothing but non-profit, social issue work, and they are helping us get media coverage of the campaign - we know that one of the most effective ways of educating the public is via mainstream media, and with this campaign, we are offering the media a catchy "hook" to open the door to talk about the issue. So far, the coverage we've received has worked that way: it begins about the campaign, but quickly turns into educational information about the causes of the homeless animal problem and what the public can do to help.

At a community level, we also hope that local coverage of the campaign helps to increase the community's response to their homeless animal problem, that it inspires more people to join the local shelter's work for homeless animals, and that it deepens everyone's understanding of how their actions impact what shelters have to deal with. As former shelter workers, we know that shelters can't do it by themselves - they have to have the help and action of the community, and that's what we want to create more of.

If you think your local media might be interested in this campaign, we'd love to send you a copy of the campaign press release to take to them. Or, we can fax it directly to them if you can give us contact information.

Thanks, and thanks for your work for the animals,

Diane and Marilee

No Voice Unheard
P. O. Box 4171
Santa Cruz, CA 95063
Ph: 831-440-9574 Fax: 831-479-3225
www.NoVoiceUnheard.org
(http://www.EveryNineSeconds.org

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