Though developed for human services agencies, a good
resource for AR groups is the United Way's manual, "Measuring Program
Outcomes, A Practical Approach." I recently attended a strategy meeting
sponsored by an animal protection organization which uses the methodology
and logic-models described in the manual and it proved to be an effective
way to organize a lot of campaign ideas/goals quickly, and it provided an
outline of measurable outcomes and timelines for the campaign. Also, since
everyone received the same logic-model and the agreed-upon campaign course
(complete with notations about who would complete what task), the chances
falling-through-the-cracks was minimized.
The manual is $5.00 per copy and can be ordered from
This 170-page book from United Way of America guides you
through a step-by-step process to accurately measure program outcomes.
*Developed for human services agencies.
*Explains how to specify program outcomes.
*Develop measurable indicators.
*Identify data sources and data collection methods.
*Analyze and report findings.
*Shows how to use outcome information.
*Includes worksheets, examples, and a bibliography on measurement issues
*Orders for more than 50 books are priced at $2.00 per book for each book
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