Animal Writes
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From 12 June 2005 Issue

Message From Shark

Dear Animal Rights Online Subscribers,

We at SHARK would like say thanks to all of you who contacted the powers that be at the Campbell Soup Company regarding their corporate sponsorship of rodeo animal abuse through their subsidiary Pace Foods. Not only is Campbell's currently sponsoring regular rodeos, they are also sponsoring steer roping events.

Steer roping is a little known event in the rodeo world and with very good reason. The PRCA (Professional Rodeo Cowboys Association) keeps it flying about as far below the radar as possible. To find out why, please see our video clips at . SHARK president Steve Hindi has called this event “calf roping on steroids.” It takes place in only a dozen western states, and it’s rarely included with other rodeo events. More often than not, steer roping (also called steer tripping and steer busting) takes place at a different location from the rest of the rodeo and at odd times. It’s also very common for it to be “by invitation only.” So secret is this unspeakable cruelty, it is not even included at the National Finals Rodeo held annually in Las Vegas. Instead, the steer roping finals are held several weeks before the NFR in out of the way places and without publicity.

This past year it was held in Amarillo. SHARK was there with its video cameras to document it. I have been involved in undercover video documentation of rodeos for several years now and have seen my share of animal abuse, but I was wholly unprepared for what I witnessed in Amarillo. Steer after steer was crippled or killed outright in the arena, then hauled out and dumped into a heap like so much trash. As always in the world of rodeo, there was no medical attention for those animals unfortunate enough to still be alive.

This is the hideous and indefensible cruelty Campbell's has chosen to support. We MUST stop it! Once Campbell's sees the wisdom of dropping its sponsorship, we will move on to another sponsor and then another, until there is no more corporate funding for steer roping. We sincerely appreciate your assistance in making this happen. Keeping the pressure on Campbell's with letters and phone calls is very important. It is also important to boycott Campbell's products. For a complete list of Campbell's labels and products, please visit 

Thanks again for taking the time to contact Campbell’s. We deeply appreciate your help with this effort and for all you do for the animals.

=^..^= Pat Vinet
SHARK Campaign Coordinator

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