Animal Exploitation and the Journey to Veganism

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Animal Exploitation and the Journey to Veganism
By Mary and Frank Hoffman - 5 May 2005

In Reference to: Animal Exploitation Photo Journal and Gallery

Dear Brett:

Thank you very much for the detailed and emotional description of your journey and investigation and for telling us the part that our web site played. We found it very encouraging.

When we first decided to publish the animal exploitation section of our web site, we did our best to analyze our potential audience, and where the most effort was needed.

We found that most of the people with compassion for animals were not Christian, and that most of the complacency to animal cruelty and abuse was coming from people who claim to be Christian, when we coupled this with the then recent national poll that said that 85% of all Americans considered themselves to be Christians, we had the direction that our emphasis should be directed.

The very fact that on a slow day we get over 100,000 hits to this section, has proven that our approach has been effective, even if it isn't perfect in all aspects (your objections / concerns). The other interesting thing is that about one half of our visitors are young people.

We hope this addresses your concerns.

In the Love of the Lord,

Frank and Mary