Establishing the Rights of Animals in Law and Human Consciousness
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Establishing the Rights of Animals in Law and Human Consciousness

Comments by Frank and Mary Hoffman - 9 Jun 2006

Dear David:

Ok! Let’s put the animal rights issue before every one we can so that rights and not reform becomes the main issue.

To do this we first need to attract their attention, and then we need to find the best way to funnel their interest into the rights issue. Based upon your experience, what do you believe is the best way to do this?

If we use our web traffic as an example, we have an average of 25,000 individual visitors a day, who look at an average of about 30 things. A third of them are looking at the animal exploitation section. Others look at more than 5,000 recipes a day. The next largest group looks at our art and photo sections, and the others are scattered around our site. What “hook” or “hooks” would you suggest using to get people to start talking about the rights of animals?

In the Love of the Lord,

Frank and Mary

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