29 May 2008
The 2007 Dairy Checkoff Unified Marketing Plan (UMP) reported a budget of $175.2 million.
The largest portion of the budget ($31.6 million) is geared towards school marketing. Another major component ($14.2 million) involves a “crisis preparedness program and a dairy farmer image program to help maintain and build consumer confidence” along with conducting results of dairy nutrition research showing the healthfulness of dairy products, as well as issues and crisis management.
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