Tell Seventh Generation to Stop Promoting Animal Testing
Action Alert from


Physicians Committee for Responsible Medicine (PCRM)
August 2014

[NOTE from GOOD NEWS, October 27, 2014: Seventh Generation and The Physicians Committee Agree to Collaborate]

[Note from Also read Toxicologists Tell Seventh Generation: Support Human-Based Chemical Tests]


Please write Seventh Generation and tell it that reform of chemical safety legislation will succeed only by moving away from reliance on animal tests.

As a company that enjoys the financial support of the cruelty-free market, Seventh Generation has a responsibility to stop promoting animal testing and to actively promote nonanimal testing methods wherever possible. And until it does this you will refuse to purchase its products.

Sign an online petition here.

And/or better yet, make direct contact:

John Replogle, Seventh Generation
Ashley Orgain, Seventh Generation
Seventh Generation
60 Lake Street
Burlington, VT 05401 USA
fax (802) 658-1771
Online Customer Support form


We have provided some text for you, but we encourage you to personalize your message to make it stand out. If you decide to write your own e-mail, please be polite. Here are some talking points:

  • I am writing to express concern about Seventh Generationís promotion of increased testing for chemicals without acknowledgement that animals will be killed in these tests.
  • If toxicity-testing methods are not updated in tandem with reform of the Toxic Substances Control Act, tens of millions of animals will be killed to fulfill new data requirements.
  • Reform of chemical safety legislation will succeed only by modernizing toxicity testing with innovative, cost-effective, and human-relevant nonanimal methods.
  • Animal tests are cruel, slow, often inaccurate, and expensive.
  • As a cruelty-free company, that enjoys the support of the cruelty-free market, Seventh Generation should advocate eliminating or minimizing animal use in toxicity tests.
  • I refuse to purchase Seventh Generation products until Seventh Generation publicly stops pushing for animal testing and advocates for TSCA reform language that requires the use of nonanimal test methods.

Thank you for everything you do for animals!

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