Major Fashion Retailer Goes Fur Free!
Action Alert from


Born Free USA
July 2017


Have you heard the good news? Earlier this month, Yoox Net-a-Porter Group (YNAP)—the parent company of the world’s leading online luxury fashion retailer, Net-a-Porter—adopted a fur free policy! YNAP will no longer sell fur clothing or accessories across any of its online brands (including Net-a-Porter, Mr Porter, Yoox, and The Outnet).

Let YNAP know that you appreciate its compassionate decision to go fur free by thanking the company by email! (CLICK THE LINK and then click the tab that says "Marketing.")

fox and cub


This decision is thanks, in part, to the hard work of our colleagues in the Fur Free Alliance, a coalition of over 40 international animal protection organizations, of which Born Free USA is part. As we speak, Net-a-Porter and all of the YNAP brands are in the process of being added to the international Fur Free Retailer website: your source for style and compassion. Born Free USA runs the Fur Free Retailer program in the USA.

YNAP's head of sustainability said, "We have a strong sense of responsibility and recognize the importance of making a positive contribution to society. With a range of initiatives, partnerships, and innovations, our goal is to act as an industry-wide catalyst for change."

Please join us in thanking YNAP for setting an admirable example for the luxury fashion world!

Thank you for everything you do for animals!

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