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It's No Longer a Has-Bean, Indians Catch Soya Fever

NEW DELHI: India is re-discovering soya, and luckily, we won't be able to taste it this time. From idlis, Bikaneri bhujiya and murukkus to smoothies, fruit juices and burgers, soya is trying to muscle its way into urban cuisine, as more consumers realise the benefits of non-animal proteins in their daily diets.

And while brands are eager to hop on to the healthy food gravy train, India is finally emerging as a profitable new market for US soya protein companies.

At present, these soya ingredients are wholly imported by MNCs like DuPont and Archer Daniel Midlands. With zero excise on soya foods and only 10% customs duty, even the government is keen to promote soya foods, albeit foreign.

From: IVU News

Your comments are welcome

The Meat Free Zone (MFZ) campaign is intended to make the MeatFreeZone logo as recognizable a symbol as the "Smoke Free Zone". The idea was originally conceived  when The WARM Store in Woodstock, NY, was in operation throughout the '90's (Woodstock Animal Rights Movement).  The store was truly a meat free zone as it was the first cruelty-free, Vegan, socially conscious animal rights store in the United States.  Now  that  the Vegan and Vegetarian movements have been growing so rapidly, more and more people are showing concern about the food in their diet and their overall  health and nutrition.  Many people are giving up eating fish, chicken, beef, pork (pigs ), dairy (milk, cheese, yogurt, ice cream) and eggs.  Headlines of Mad Cow disease, E-coli and salmonella are in the news with greater frequency.  Vegan and vegetarian recipe cookbooks are standard now  in all bookstores and many restaurants have added Vegan and Vegetarian options to their menus. We hope you will help us with the Meat Free Zone campaign by putting the signs up in your homes and workplaces and by spreading them to all the vegetarian and vegan restaurants that you know and frequent.  And someday we will have true "meat free zones" in establishments that serve meat. (d-2)

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